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Seasoning & Flavour Matching

Seasoning Matching Service: Switch Suppliers Without Changing Your Taste

Send us a sample of the seasoning or spice blend you use today. AQF Ingredients matches its taste, colour and texture, refines the match with you through sample rounds, then manufactures it in bulk. You keep the flavour your customers know while gaining a new supply option, better pricing or a more reliable supplier.

  • Snack seasonings
  • Spice blends & masalas
  • Sample rounds until approved
  • Confidential
Seasoning and spice blend samples for flavour matching

What is a seasoning matching service?

A seasoning matching service recreates an existing seasoning or spice blend so it can be made by a different manufacturer. The manufacturer studies a benchmark sample for taste, aroma, colour, particle size and saltiness, builds a recipe to match it, and refines that recipe through side-by-side tasting with the buyer until the two are hard to tell apart in the finished product.

Last updated: October 2026

When to use it

Why food brands match their seasonings

01

Switching suppliers

Move production to a new supplier without customers noticing a change.

02

Reducing cost

Get the same flavour at a better price by buying direct from a manufacturer.

03

Securing supply

Add a second source so a single supplier issue does not stop production.

04

Lost recipe

Recreate a seasoning when the original formula or supplier is no longer available.

05

Launching a similar flavour

Use a market favourite as a reference, then adjust it to make it your own.

06

Meeting new rules

Rework a blend for new label claims or market rules while keeping the taste close.

How it works

Our seasoning matching process

  1. Send your benchmark

    Share a sample of the seasoning, and if possible the finished product it is used on.

  2. Tell us the targets

    Cost per kg, label claims, allergens to avoid and how the seasoning is applied.

  3. Analysis and first match

    We assess taste, aroma, colour, salt level and particle size and build a first recipe.

  4. Side-by-side trials

    You compare our match with your benchmark, ideally on your own product.

  5. Refine and approve

    We adjust based on your feedback until you approve the match.

  6. Bulk production

    The approved recipe is fixed in a specification and produced in bulk, batch after batch.

What we match

The attributes we match against your benchmark

AttributeWhat we compare
Taste profileOverall flavour, heat, sweetness, sourness and saltiness
AromaSmell of the dry seasoning and of the finished product
ColourShade of the seasoning and how it looks on your product
Particle sizeTexture, flow and how well it sticks or disperses
PerformanceHow it behaves in your process, such as on chips or in a sauce
CostRecipe built to work within your target cost per kg
Why AQF Ingredients

Why brands use us for seasoning matching

  • We make the base ingredients. Our own spices and dehydrated onion and garlic give us more control over the match.
  • Experience across flavours. 30+ seasonings and masalas already in our range.
  • Snacks to masalas. Topical snack seasonings, Indian masalas and custom spice blends.
  • Refined with you. Sample rounds continue until you approve.
  • Confidential. Happy to sign a non-disclosure agreement before you send samples.
  • Consistent after approval. Every batch is checked against the approved sample.
  • Private label ready. Supplied in bulk or packed under your brand.
  • Export and UK stock. Shipped worldwide, with a UK warehouse for UK buyers.
FAQs

Seasoning matching FAQs

How close can a seasoning match be?

The aim is a match that is hard to tell apart from your benchmark in the finished product. We refine it through side-by-side trials until you approve it, so you decide when it is close enough.

What do I need to send for seasoning matching?

A sample of the seasoning you want matched, and ideally the finished product it is used on. Also tell us your target cost, label claims and how the seasoning is applied.

Is seasoning matching legal?

Matching the taste of a seasoning you buy is common practice in the food industry. You should not copy another company’s brand name, packaging or trademarks, and any contract terms with your current supplier still apply.

Will you keep my sample and recipe confidential?

Yes. We can sign a non-disclosure agreement before you send samples, and the approved recipe is used only for your orders.

Can you match a spice blend or masala as well as snack seasonings?

Yes. We match topical snack seasonings, Indian masalas, rubs and other spice blends.

What happens after the match is approved?

The recipe is fixed in a written specification and produced in bulk. Every batch is checked against your approved reference sample. Learn more about our custom seasoning manufacturing.

Keep your flavour

Send Us a Seasoning to Match

Tell us about the seasoning you want matched, your target cost and volumes. We will reply with next steps for sending your sample.

Email info@anmolqf.com · Call +91 99259 09393 · Ahmedabad, Gujarat, India